While instructional design and instructional designers have been around for decades, learning experience design (LXD) is a field that has emerged over the past decade. 

As opposed to instructional design, the learning experience design field is focused on optimizing learning experiences for the learner and requires a significant amount of communication, research, and empathy. Instead of the traditional learning theory of treating an online course as a product, an LX designer would reframe the course as experiential learning with a focus on a learner’s context and needs. Ultimately, LXD is a learner-first approach to creating experiences that can improve outcomes for learners of all kinds.

What Is Learning Experience Design? What Does a Learning Experience Designer Do?

In recent years, more and more people have been asking, “What is learning experience design?” Learning experience design, or LXD, is a field focused on designing learning experiences based on research, organizational research, cognitive psychology, stakeholder feedback, user design, and other disciplines. The goal is to take a holistic and interdisciplinary approach to build the best learning experience to create transformative results. 

Some common learning experience design principles include concepts like meeting the learner where they are at, providing feedback, accessibility and inclusivity, leveraging learning science research, and focusing on real-world application over fact retention. The importance of learning design is that it emphasizes that learning is a transformative journey rather than simply one specific event or learning experience. 

A learning experience designer might add more multimedia elements to a course to make sure that it’s more engaging or work towards relating content more to real-world skills and experiences. It also can include basic design concepts, such as using fonts that are easier to read or colors that will help make the experience more appealing. 

The concept and importance of learning experience design in teaching involve creating human-centered and goal-oriented learning experiences for students. By understanding learners and their motivations, LX designers can create a more effective and engaging learning experience to improve student outcomes. 

Jackrabbit LX designs learning experiences based on 5 macro-phases. The first phase is Discovery, where we research all ways to improve learner success, including stakeholder interviews, reviewing existing content, or researching successful competitive products/models. This phase also consists of identifying desired learning outcomes. The second phase is the Clarify phase, where we create deliverables that will help us imagine, map the possibilities, and eventually scale your learning experience.

The third phase is the Prototype phase, where we build a portion of the course that includes every element we hope to design and develop. The fourth phase is the Playbook phase, where we offer a “living deliverable” that is both a guide and collection of resources that capture all of our insights, tools, and processes necessary for creating a program at scale while maintaining consistent quality. The fifth and final phase is the Scale phase, where we begin full-scale production. 

Human Centered Learning Experience Design Examples

There are many different learning experience design examples, whether you’re an LX designer creating experiences for employees or designing learning experiences for students. Those who end up pursuing an LX designer career can also make a significant amount of money, as a learning experience design salary can often be quite high, depending on the role and organization.

Jackrabbit LX previously collaborated with a social media network and helped them create more engaging marketing courses. How did we accomplish this? First, we adopted their brand’s light-hearted visual and written tone. Since they are focused on video, weshot and incorporated high-quality video content into the courses. 

Our learning experience designers also added graphics with emojis and other playful elements to mirror the experience of the client’s platform, while engaging people in the learning process. We also leveraged gamification to reward learners for completing sections and make them more motivated. It can be a challenge to add game mechanics to a learning experience, but it pays off if you do it well. In fact, 90% of employees say gamification makes them more productive at work. 

Any literature on LXD will focus on the necessity of continuous feedback. Rather than simply designing a learning experience, LX designers also incorporate a way for feedback mechanisms to be designed into the learning experience itself. These mechanisms may include collaborative exercises, discussions, debates, or student/employee reviews.

Retention rates are 34% higher among organizations offering employee development opportunities, underscoring the importance of designing employee learning experiences.  Learning experience design is a field that can help organizations and their employees develop new skills, improve existing ones, and become more productive and engaged employees. 

How Jackrabbit LX Can Help Achieve Your Desired Learning Outcome

At Jackrabbit LX, we’ve helped clients in different industries create and improve learning experiences. Our team of experts understands the importance of using creativity, research, and our 5-stage process to create the most transformative learning experiences possible. 

We’ve designed learning experiences for organizations like Boston University, Medtronic, and High Meadows Graduate School of Teaching and Learning. We take the time to fully understand your needs before we tailor the learning experience to learners, their motivations, emotions, and real-world goals.

Contact us to find out more about how Jackrabbit can help with your organization’s specific learning experience design goals.

The field is focused on optimizing learning experiences for the learner and requires a significant amount of communication, research, and empathy. Instead of the traditional method of treating an online course as a product, an LX designer would reframe the course as an experience with a focus on a learner’s context and needs. Ultimately, LXD is a learner-first approach to creating experiences that can improve outcomes for learners of all kinds.

What Is Learning Experience Design?

In recent years, more and more people have been asking, “What is learning experience design?” Learning experience design, or LXD, is a field focused on designing learning experiences based on research, organizational research, cognitive psychology, stakeholder feedback, user design, and other disciplines. The goal is to take a holistic and interdisciplinary approach to build the best learning experience to create transformative results. 

Some common learning experience design principles include concepts like meeting the learner where they are at, providing feedback, accessibility and inclusivity, leveraging learning science research, and focusing on real-world application over fact retention. The importance of learning design is that it emphasizes that learning is a transformative journey rather than simply one specific event or learning experience. 

Learning experience designers might add more multimedia elements to a course to make sure that it’s more engaging or work towards relating content more to real-world skills and experiences. It also can include basic design concepts, such as using fonts that are easier to read or colors that will help make the experience more appealing. 

The concept and importance of learning design in teaching involve creating human-centered and goal-oriented learning experiences for students. By understanding learners and their motivations, LX designers can create a more effective and engaging learning experience to improve student outcomes. 

Jackrabbit LX designs learning experiences based on 5 macro-phases. The first phase is Discovery, where we research all ways to improve learner success, including stakeholder interviews, reviewing existing content, or researching successful competitive products/models. The second phase is the Clarify phase, where we create deliverables that will help us imagine, map the possibilities, and eventually scale your learning experience.

The third phase is the Prototype phase, where we build a portion of the course that includes every element we hope to design and develop. The fourth phase is the Playbook phase, where we offer a “living deliverable” that is both a guide and collection of resources that capture all of our insights, tools, and processes necessary for creating a program at scale while maintaining consistent quality. The fifth and final phase is the Scale phase, where we begin full-scale production. 

Learning Experience Design Examples

There are many different learning experience design examples, whether you’re an LX designer creating experiences for employees or designing learning experiences for students. Those who end up pursuing an LX designer career can also make a significant amount of money, as a learning experience design salary can often be quite high, depending on the role and organization.

Jackrabbit LX previously collaborated with a social media network and helped them create more engaging marketing courses. How did we accomplish this? First, we adopted their brand’s light-hearted visual and written tone. Since they are focused on video, weshot and incorporated high-quality video content into the courses. 

Our learning experience designers also added graphics with emojis and other playful elements to mirror the experience of the client’s platform, while engaging people in the learning process. We also leveraged gamification to reward learners for completing sections and make them more motivated. It can be a challenge to add game mechanics to a learning experience, but it pays off if you do it well. In fact, 90% of employees say gamification makes them more productive at work. 

Any literature on LXD will focus on the necessity of continuous feedback. Rather than simply designing a learning experience, LX designers also incorporate a way for feedback mechanisms to be designed into the learning experience itself. These mechanisms may include collaborative exercises, discussions, debates, or student/employee reviews.

Retention rates are 34% higher among organizations offering employee development opportunities, underscoring the importance of designing employee learning experiences.  Learning experience design is a field that can help organizations and their employees develop new skills, improve existing ones, and become more productive and engaged employees. 

How Jackrabbit LX can help

At Jackrabbit LX, we’ve helped clients in different industries create and improve learning experiences. Our team of experts understands the importance of using creativity, research, and our 5-stage process to create the most transformative learning experiences possible. 

We’ve designed learning experiences for organizations like Boston University, Medtronic, and High Meadows Graduate School of Teaching and Learning. We take the time to fully understand your needs before we tailor the learning experience to learners, their motivations, emotions, and real-world goals.

Contact us to find out more about how Jackrabbit can help with your organization’s specific learning experience design goals.

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