Learning experience design (or LXD) is an emerging field focused on creating learning experiences in a human-centered and goal-oriented way. While the field has not been around that long, it is becoming more important as online learning becomes more prevalent. 

Learning experience design focuses on both the content and the user experience, and it is often compared to fields like UX design or instructional design. As opposed to instructional designers who focus mainly on instruction, ultimately, the goal of LX designers is to deliver learning experiences that are engaging, effective, quantifiable, and results-driven. In many cases, it’s about collaborating with stakeholders to establish measurable organizational goals and designing new experiences that will help encourage social learning.  

How do organizations know if they are creating the right learning experience designs, and what are some basic principles to follow if you want to enter the LXD sector?

What Are the Basic Principles Of Learning Experience Design?

Instructional Design Vs. LXD

First and foremost, let’s establish the difference between learning experience design vs. instructional design. The main difference is that instructional design focuses more on designing the educational materials, while a learning experience designer take a more holistic look at the learning process itself. It looks closely at the desired learning outcome and goals of the organization designing the experience and the needs of particular learners. It then uses a combination of theory and design to create effective, innovative, and measurable human centered learning experiences to meet the goals of an organization. For example, LX designers might combine key elements of cognitive psychology, graphic design, educational technology, learning theory, and more to create a transformative learning environment.

When designing learning experiences for students in the modern age, universities must leverage technologies to ensure the experience is engaging. One main LXD principle is to make sure that the content is manageable. For example, a wall of text might need to be replaced with a video presentation that includes engaging images. To this end, it is critical that the learning journey focuses on human centered design to encourage learners and help them achieve the desired learning outcomes.

Other Common Elements and Learning Outcomes of LXD

Another major LXD principle is factoring in the emotions of the learner. This is incredibly important because how people feel while they learn can significantly affect whether they remember information effectively. Learning experience design examples might also involve giving learners more agency over their own learning experience. 

Other common learning experience design strategies include the concept of micro-learning, which involves reducing content into more manageable chunks to reduce cognitive overload. It’s also granular, meaning that it focuses on one specific or narrow field. 

Micro-learning is also effective because it’s not as disruptive as entire days of training, meaning that working professionals can learn on their own time. With today’s fast-paced world of online content, it makes a lot more sense for professionals to consume nuggets of information rather than passively hear lectures for hours at a time. 

Individuals with a learning experience design certificate can help organizations of all kinds improve their training programs. The right learning experiences can improve employee retention at organizations. ​​According to Teamstage, an effective learning experience can improve employee retention by as much as 30 to 50%

Jackrabbit’s Five Step Process for Experiential Learning

At Jackrabbit LX, we follow a very particular 5-step process to ensure LXD success. This tested process involves 5 phases: the Discover Phase, the Clarify Phase, the Prototype Phase, the Playbook Phase, and the Scale Phase. This process has helped us achieve personalized learning experience success for clients like Vital Strategies, where we were able to reconcile both short-term pivots and long-term objectives for their Data to Policy online program. 

What Does An LX Designer Do?

LX designers take on many roles in many different industries.

An LX designer might improve how a nonprofit trains its employees, or change the educational materials at a healthcare facility to help ensure that they are more memorable and effective. They could also create courses for schools or online certifications. 

There are countless organizations in various industries that can benefit from designing or improving learning experiences. This is because good learning experiences help employees retain more information, remain engaged, and even become more productive. They also increase employee retention rates over time.

Jackrabbit LX Can Create A Personalized Learning Experience For Your Organization

Jackrabbit LX envisions, designs, and scales online learning programs for organizations of all kinds. This might include corporations, startups, schools, healthcare organizations, nonprofits, and beyond.

There are countless pitfalls to developing online learning programs. With our expertise, we can help your organization overcome those obstacles and develop a roadmap to ensure your learning experience is successful. We remain proud and passionate about offering value and driving impact, just like we’ve done at major organizations like Medtronic, Boston University, Vital Strategies, and more.

As we speak to clients we work to truly understand their motivations and examine their content (no matter the industry) to ensure that we create learning experiences that match their KPIs. We also use data and research to determine the right course of action for a company’s specific objectives. 

LXD is more important than ever, especially considering that 93% of workers say they will stay longer at a workplace that supports their career development. Contact us to find out more about how Jackrabbit LX can clarify and execute your specific learning experience design goals.

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