Learning experience design (LXD) focuses on a holistic approach to designing learning experiences that combines several disciplines. These disciplines include cognitive psychology, instructional design (ID), user experience design (UX), neuroscience, and more. 

While it might be an emerging field, learning experience designers are in-demand. Let’s look closer at the learning experience design process and discuss other aspects of LXD, including how to become an LX designer and the basic principles of the field.

Good Learning Experience Examples

Some of Our Partners


Jackrabbit LX first took the time to really understand our product, our patients and our unique needs for their education. They guided us through each step to realize our vision and delivered an experience that will make a huge impact on our patients!
Kristen Scavuzzo

Jackrabbit LX has provided us autonomy in managing our curriculum, eased our challenges in launching our online courses, and streamlined our course building. We are now moving into a deeper relationship around curriculum design as we create new courses together and we are thoroughly enjoying this process.
Bronwyn Keefe
Boston University, CADER

Jackrabbit LX has been tremendously helpful to us in providing course design and production support during times of increased demand. Overall, our experience has been very positive, and JLX has demonstrated a strong commitment to clarity, efficiency and high-quality work under tight deadlines.
Romy Ruukel
Boston University, Shipley Center

After being disrupted by COVID, Jackrabbit LX helped us to gather insights from program participants and stakeholders to merge our short-term pivot with our longer term objectives for the program. The solution included the legacy program’s essential components – including mentoring and project-based learning – all of which have received positive feedback from participants.
Emily Myers
Vital Strategies

Tailored Consulting

Every organization has different learning needs. That’s why we tailor our side-by-side consulting to help you envision new programs, reimagine existing content, select the right technology, and develop a plan that fosters preparedness throughout the organization.


Well-Designed Experiences

Create engaging learning experiences that last. We use dynamic content mapping, prototyping, design playbooks, and continuous feedback loops to equip you with beautifully crafted learning environments.

Hands-On Production

Leave compelling content production to the experts. From writing and editing to project management and accessibility standards, we create video and audio for learning experiences that resonate.


Continuous Improvement

 Think beyond “one and done” engagements. We partner with you to create a continuous feedback loop for implementing user feedback, optimizing performance, and solving challenges as they arise.

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Learning Experience Design Process

At Jackrabbit LX, we take a particular approach to the learning experience design process. The phases are:  

  • Discover
  • Clarify
  • Prototype
  • Playbook
  • Scale. 

The Discover phase is all about research and discovery. In this phase, our Jackrabbit LX experts will design and cover anything related to the program’s success. This may include establishing goals and KPIs that determine the program’s success, interviewing all relevant stakeholders to uncover specific pain points and frustrations, and examining existing data about the program. This phase will also involve LX designers understanding cultural norms, learner motivations, and other potential obstacles to the process. 

Discover Phase

The Clarify phase is the second phase of the process. In this phase, our designers will organize everything learned in the Discover phase to help incorporate that information into functional and valuable assets. This includes three deliverables:

  1. A Project Brief and Design Document that captures critical decisions about the program
  2. A “Core Evidence and Standards” document describing the quality standards and success metrics identified through discovery. This document will become a checklist that we will use during course development to ensure our work satisfies all the goals we’ve set for ourselves.
  3. A Project Roadmap that details timelines, roles, responsibilities, workflow, etc.

Now, it’s time to enter the Prototype phase. This phase D. It’s essential that this portion contain every element needed to design and develop. Once complete, the prototype will serve as a “blueprint” for the rest of the learning experience. Learners and other stakeholders will then evaluate and review the functioning prototype. 

The Playbook phase is the fourth phase of the process. This “Playbook” is an informative guide and collection of resources that help our clients create courses at scale. 


The Playbook is critical for maintaining quality and consistency for program creation, and it includes understanding the “look and feel” of the program. It also includes the feedback mechanisms of the program, the media/activity types involved in the course, and the technologies involved. 

The fifth and final stage of our LXD process is the Scale phase. Here, we will begin the full-scale creation of courses within a program. By this point, Jackrabbit LX experts have determined what to go into the product, and we will begin moving decisively on scaling the course/program content. 

These courses will be created according to the benchmarks determined, using the Prototype as a standard. In this stage, the importance of communication and project management becomes more prevalent as we work to deliver the course at the highest quality within relevant deadlines.


We understand the importance of tailoring learning experiences to specific organizations and KPIs. Our process can apply to various learning experience design examples, whether you are trying to develop a corporate safety program, improve your sales initiatives, or improve a learning experience for a nonprofit or university. 


Learning experience design (LXD) is a dynamic field that continuously evolves with technological advancements and our understanding of how people learn. As the demand for immersive and impactful learning experiences grows, LX designers must stay updated with the industry’s latest trends and best practices.

How to Become a Learning Experience Designer

Organizations of all kinds are looking for learning experience designers to help them design experiences that can transform their organizations. But how does one develop learning experience design skills to pursue a career?


Many LX designers come from a teaching background. Some designers come from an instructional design background or, specifically, from an EdTech background. It’s also possible to become an LX designer through training and courses without any educational background experience. However, these cases are rare. It’s typical for LX designers to have a Master’s degree in fields like educational technology, learning experience design, or instructional design.


Of course, the role can vary significantly from organization to organization. An LX designer hired to create a training program at a hospital has a much different role and purpose than an LX designer at a university. This is why a learning experience designer’s job description can be so different from others. 


Learning experience designers will need communication, organization, and project management skills to deliver the experience within specific deadlines and other constraints. No matter if you are just entering the field or are a seasoned designer, every LX job requires research and communication skills. 

What Are the Basic Principles of Learning Experience Design?

There are many different approaches to LXD, but some basic principles must be remembered. At Jackrabbit LX, we believe in 5 basic learning experience design principles. These principles remain relevant whether you are designing learning experiences for students, executives, employees, or another type of learner.


First, learning experience designers must research to understand the learner. This will often require an extensive inquiry into the learners’ motivations, emotions, and pain points. Without this context, LX designers won’t be able to “meet learners where they are” and provide experiences that suit their needs and aspirations. 


The second principle is to make sure that the learning experience is applicable. Let’s say you’ve designed an incredible learning experience, but the learners don’t really understand how to apply that knowledge or skills in real life. If this is the case, then the learning experience failed on a practical level. If learners understand why they’re learning something, it can help motivate them to embrace learning as something ongoing rather than incremental.


The third principle is to make sure that the learning experience is active. The learners should have some control and autonomy over the process, which will help them determine for themselves how the learning experience supports their own goals. 


The fourth principle is also essential to the LX process. Learning experiences must offer continuous feedback and the opportunity for reflection. Without this feedback, LX designers can’t go back and iterate/improve the learning experience. A learning experience designer understands that feedback helps the learner understand their progress, which is critical for intrinsic motivation.


The fifth principle is about creating tension. This tension refers to the fact that the learning experience shouldn’t be “too easy” or “too hard.” If the learning experience is too easy, then learners might not feel like the experience was valuable enough. If the learning experience is too difficult, then the experience usually isn’t as inclusive or accessible as it needs to be. In other words, a learning experience should be in the “Goldilocks zone” between “too easy” and “too difficult.”


Many experts have different approaches to LX design, but LX designers should always ensure that the experience is learner-centered and goal-oriented. While other designers may have their own mentality, our Jackrabbit LX professionals always keep these five LXD principles in mind when designing learning experiences. 


Collaboration and social learning also play a significant role in learning experience design. Online communities, discussion forums, and collaborative tools allow learners to connect with peers, exchange ideas, and learn from one another. LX designers must incorporate social interaction and collaborative activities into their designs to foster a sense of community and promote active learning.

How Jackrabbit LX Can Help

Our team of consultants, designers, and producers is passionate about creating transformative learning experiences for organizations of all kinds. We understand that there are many challenges to creating an effective experience, and we work hard towards understanding your unique needs.


Learning experience design is a collaborative process, and we work with learners and stakeholders to genuinely understand the learner, develop a strategy, and scale your programs/courses accordingly. We specialize in working with experts to deliver high-quality learning experiences


We’re always happy to discuss opportunities to create effective and engaging learning experiences for your organization. Contact us today to learn more!


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